Ruptok is a digital platform that lets Indian gold jewellery owners obtain short‑term, gold‑backed loans through a mobile app with doorstep collection, valuation, and insurance. The service tokenises jewellery, provides real‑time NAV and location tracking, and offers flexible repayment options, while also hosting a marketplace for buying, selling, and BNPL purchases of jewellery.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals in India hold valuable gold jewellery but lack quick, affordable access to cash, especially when traditional loan processes require extensive paperwork, credit checks, and in‑person visits to banks or NBFCs. This limits the ability to leverage gold assets for immediate financial needs.
Solution
Ruptok offers a digital platform that enables customers to obtain gold‑backed loans through a mobile app with doorstep service. Users can tokenize and store jewellery documents, receive professional valuation, and have their gold collected and verified at home. The loan amount is disbursed instantly, with interest rates typically lower than unsecured personal loans and flexible repayment options, including monthly rebates or deferred payment after 12 months. All transactions are tracked via real‑time NAV monitoring, insurance, and location tracking to ensure security of the collateral. The platform also provides a marketplace for buying, selling, or financing jewellery, creating a comprehensive ecosystem for managing gold assets.
Target Audience
Primary customers are Indian gold jewellery owners seeking short‑term liquidity, including individuals with limited credit history and small businesses needing quick working capital.
Features
- End‑to‑end digital onboarding with document storage and jewellery tokenisation
- Doorstep logistics for gold collection, valuation, and insurance coverage
- Real‑time NAV and location tracking of pledged jewellery
- Flexible repayment plans (monthly rebate or no‑tension after 12 months) with interest rates as low as 7‑12%
- One‑tap loan disbursement and 30‑minute approval process via partner banks/NBFCs
- Integrated marketplace for buying, selling, and BNPL purchases of jewellery
- Secure cloud‑based data handling and compliance with RBI digital lending guidelines