Rupifi

About Rupifi

Rupifi provides embedded B2B credit solutions that allow SME customers to utilize Net Terms for purchases, offering payment flexibility over 15 to 90 days. The platform integrates seamlessly into existing checkout flows, enabling brands and marketplaces to offer instant credit without customer redirection. This service automates reconciliation and helps partners increase Gross Merchandise Value (GMV) and customer retention.

<problem> Small and medium-sized enterprises (SMEs) often face challenges in managing their working capital due to inflexible payment terms and inefficient checkout processes. This can lead to cash flow issues and hinder growth opportunities for both SMEs and the marketplaces they operate within. </problem> <solution> Rupifi provides a B2B payments platform that offers embedded credit and payment solutions, enabling SMEs to utilize flexible net terms for their payments. The platform integrates directly into existing checkout flows, allowing SMEs to access credit options such as lines of credit and split payments. Rupifi automates payment reconciliations and supports multiple payment methods, addressing working capital and cash flow management challenges for SMEs and B2B marketplaces. </solution> <features> - Embedded credit solution integrated directly into B2B checkout flows - Flexible net payment terms (15/30/45/60/90 days) for SME customers - Automated payment reconciliation for payments, credit, limits, and repayments - Support for split payments across different payment types (cash, credit, UPI, cards) - Real-time dashboard for marketplaces to track payment status and credit lines - Integration-ready platform with quick integration options - Embedded solution with no redirect for business customers - Analytics and reporting for marketplaces </features> <target_audience> Rupifi targets small and medium-sized enterprises (SMEs), B2B marketplaces, and brands seeking to offer flexible payment options and improve cash flow management. </target_audience>

What does Rupifi do?

Rupifi provides embedded B2B credit solutions that allow SME customers to utilize Net Terms for purchases, offering payment flexibility over 15 to 90 days. The platform integrates seamlessly into existing checkout flows, enabling brands and marketplaces to offer instant credit without customer redirection. This service automates reconciliation and helps partners increase Gross Merchandise Value (GMV) and customer retention.

Where is Rupifi located?

Rupifi is based in Bengaluru, India.

When was Rupifi founded?

Rupifi was founded in 2020.

How much funding has Rupifi raised?

Rupifi has raised $45.1M.

Location
Bengaluru, India
Founded
2020
Funding
$45.1M
0

Rupifi

4
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Rupifi provides embedded B2B credit solutions that allow SME customers to utilize Net Terms for purchases, offering payment flexibility over 15 to 90 days. The platform integrates seamlessly into existing checkout flows, enabling brands and marketplaces to offer instant credit without customer redirection. This service automates reconciliation and helps partners increase Gross Merchandise Value (GMV) and customer retention.

rupifi.comLinkedIn Profile
Founded 2020 – Bengaluru, India

Funding

No specific funding rounds found.

Total Funding

$45.1M

Team

No team information available.

Company Description

Problem

Small and medium-sized enterprises (SMEs) often face challenges in managing their working capital due to inflexible payment terms and inefficient checkout processes. This can lead to cash flow issues and hinder growth opportunities for both SMEs and the marketplaces they operate within.

Solution

Rupifi provides a B2B payments platform that offers embedded credit and payment solutions, enabling SMEs to utilize flexible net terms for their payments. The platform integrates directly into existing checkout flows, allowing SMEs to access credit options such as lines of credit and split payments. Rupifi automates payment reconciliations and supports multiple payment methods, addressing working capital and cash flow management challenges for SMEs and B2B marketplaces.

Features

Embedded credit solution integrated directly into B2B checkout flows

Flexible net payment terms (15/30/45/60/90 days) for SME customers

Automated payment reconciliation for payments, credit, limits, and repayments

Support for split payments across different payment types (cash, credit, UPI, cards)

Real-time dashboard for marketplaces to track payment status and credit lines

Integration-ready platform with quick integration options

Embedded solution with no redirect for business customers

Analytics and reporting for marketplaces

Target Audience

Rupifi targets small and medium-sized enterprises (SMEs), B2B marketplaces, and brands seeking to offer flexible payment options and improve cash flow management.

Sources:

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