Rehearsals

Rehearsals is a self‑serve simulation platform that creates AI‑generated digital twins of real customers to answer specific marketing and product questions.

Updated 1 month ago

Funding

$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

DFFLKO

Founders

Product

Problem

Marketing and product teams often rely on slow, costly human interviews or synthetic personas that lack the depth of real customer reasoning, leading to inaccurate predictions and delayed decision‑making.

Solution

Rehearsals offers a self‑serve simulation platform that runs AI‑generated “digital twins” of real customers against specific business questions. Users upload multimodal assets such as videos, decks, sketches, or product concepts, and the system designs a study, interviews thousands of twins, and returns actionable insights within hours. The twins are built from extensive voice and video interviews, structured answers, and outcome data, capturing the underlying emotions, context, and trade‑offs that drive decisions. Results include detailed conversation logs, participant profiles, and reasoning explanations, all presented in formats like slide decks or structured exports. The platform integrates with tools such as Slack, ChatGPT, Claude, and Microsoft Teams, allowing teams to launch, iterate, and follow up on simulations directly within their workflow.

Target Audience

Primary users are marketing, growth, product, and strategy teams that need rapid, high‑fidelity predictions of customer behavior for pricing, messaging, creative, churn, and competitive scenarios.

Features

AI twins derived from deep individual interviews, combining voice, video, and outcome data to model authentic decision‑making processes
Multimodal input support for videos, decks, Figma mocks, sketches, and other assets to test concepts, pricing, ad creatives, and more
Parallel execution of thousands of simulations, delivering results in a few hours to a day
Full data transparency with searchable conversation logs, participant demographics, and reasoning behind each answer
Agent‑in‑the‑loop interface for tagging, follow‑up questions, and on‑demand visualizations
Secure, SOC 2‑compliant environment with GDPR controls and isolated customer data handling
Integration via Slack, ChatGPT, Claude, and other collaboration tools for seamless workflow adoption