Ruly sells fruit‑forward gummy candies that provide a “Microboost™” of clean energy, delivering 80 mg of naturally derived caffeine, guarana and B‑vitamins per gummy. The portable, resealable packs let users dose one gummy at a time for focused alertness without crashes, jitters, or artificial additives.
Funding
$678.4K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many people experience fatigue and need a quick, convenient source of clean energy, but traditional options like cans, powders, or sugary drinks are bulky, messy, and often leave a chemical aftertaste or cause crashes and jitters.
Solution
Ruly offers fruit‑forward gummy candies that deliver a “Microboost™” of energy in a portable, mess‑free format. Each 42 g resealable pouch contains 28 gummies, each providing 80 mg of naturally derived caffeine (equivalent to a cup of coffee) along with guarana extract and vitamins B6 and B12 for sustained alertness and reduced fatigue. The gummies are crafted by professional confectioners using natural flavours, non‑GMO ingredients, and no artificial colours or preservatives, ensuring a pleasant candy taste without the typical bitterness of energy products. Users can consume one gummy at a time, controlling the timing and intensity of the boost while avoiding the crash or jitters associated with many energy drinks. The product is sold in single‑serve packs and multi‑packs, shipped directly to consumers for immediate, on‑the‑go consumption.
Target Audience
Primary customers are active adults—such as office workers, students, athletes, cyclists, and runners—who need a convenient, mess‑free energy source that fits into a pocket or bag and can be dosed on demand.
Features
- 80 mg of caffeine per 42 g pouch (equivalent to a regular coffee) combined with guarana and B‑vitamins for clean, focused energy
- Fruit‑forward natural flavours (red berry, tropical, cherry) with no artificial colours, preservatives, or GMOs
- Pocket‑size, resealable packaging eliminates spills and the need for cans, powders, or shakers
- “Microboost™” dosing: consume one gummy at a time to tailor the boost to personal needs
- No crash or jitters thanks to balanced ingredient profile
- Certified IFS Food manufacturing in the EU ensures high food safety and quality standards
- Gluten‑free, non‑GMO, and made with natural colourings derived from fruits and plants