This startup manufactures lightweight, patent-pending coolers and waterproof daypacks designed for outdoor travelers, enabling them to carry essential gear without excess weight. The company also promotes sustainability by sourcing materials and implementing practices that support developing communities globally.
Funding
$8.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional coolers are often bulky and heavy, making them difficult to transport and limiting their practicality for outdoor activities where portability is essential. Many coolers also lack sufficient ice retention, failing to keep contents cold for extended periods.
Solution
Rugged Road Outdoors manufactures high-performance, ultralight coolers designed for outdoor enthusiasts. Utilizing a patented manufacturing process and breakthrough technologies, these coolers achieve unmatched strength and maximum storage capacity while remaining significantly lighter than traditional rotomolded coolers. The coolers feature a Rigorite™ coating, originally developed for military applications, providing exceptional durability. Fridgite™ insulative technology ensures ice retention for up to 7 days.
Target Audience
The primary target audience includes outdoor enthusiasts, campers, hunters, anglers, and anyone needing a lightweight, durable cooler for recreational activities.
Features
- Ultralight design, weighing less than half of comparable rotomolded coolers
- Rigorite™ coating for blast-resistant durability
- Fridgite™ insulative technology for up to 7 days of ice retention
- "Heads-Up" Floatability™ allowing the cooler to float upright, even when fully loaded
- Kick-flip Lid™ that doubles as a cutting board with cup holders
- Available in multiple sizes: 25, 45, 65, 85, and 115 quarts
- Accessories include: Rugged Ice packs, TracPads, dividers, snack racks, and tie-down kits