RSL Media provides a free, consent‑driven infrastructure that translates creators’ usage rights into a machine‑readable signal AI systems can interpret. By allowing rights‑holders to specify whether their work, identity, characters, or marks may be used, and under what conditions, the platform enables responsible AI usage and gives individuals control over how their content is leveraged.
Funding
Funding not disclosed
Founders
Product
Problem
AI systems increasingly incorporate copyrighted works, personal identities, characters, and trademarks without clear permission, leading to unregulated usage and potential rights violations for creators and rightsholders.
Solution
RSL Media offers a free, signal‑based consent platform that converts creators’ and owners’ usage preferences into a machine‑readable format. The platform lets users specify whether AI may use their content, under what conditions (e.g., required credit, payment, or usage limits), or prohibit use entirely. By embedding these consent signals into digital assets, AI developers can automatically detect and honor the stated permissions during data collection, model training, and content generation. This creates a standardized infrastructure for rights management that operates across diverse AI workflows without requiring manual contract review.
Target Audience
Primary users are individual creators, artists, performers, and rightsholders who need to control AI usage of their work, as well as AI developers and platforms that require reliable consent data to comply with usage policies.
Features
- Simple consent signals indicating Allowed, Allowed with terms, or Prohibited usage
- Machine‑readable metadata that can be attached to any digital work, identity, character, or trademark
- Conditional terms support for credit attribution, payment requirements, and usage limits
- Open, free implementation that can be integrated into AI data pipelines and content platforms
- Compatibility with existing rights management systems, enabling seamless adoption across tools and services