Provides a B2B SaaS platform for passwordless, adaptive authentication that integrates via SDKs and APIs to streamline user onboarding and sign-in processes. Reduces friction in web and mobile applications by enabling instant account creation, seamless device transitions, and full user management, improving conversion rates and security while minimizing development time.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PAFounders
Product
Problem
Traditional authentication methods often lead to user drop-off due to complex or time-consuming sign-up processes. Many website visitors are deterred by registration processes that require too much information upfront. Social sign-in, while a potential solution, can also deter users concerned about sharing profile information before trusting a company.
Solution
Rownd provides a passwordless, adaptive authentication platform that simplifies user onboarding and sign-in processes for web and mobile applications. The platform integrates via SDKs and APIs, enabling instant account creation, seamless device transitions, and comprehensive user management. Rownd's approach allows businesses to capture users as they experience the product, building out a profile progressively. By offering a variety of authentication options, including biometric authentication via passkeys, and adaptive sign-in, Rownd helps businesses minimize user drop-off and maximize conversion rates. The platform also offers no-code automations and visual customization tools, empowering product and design teams to iterate on the user experience without extensive coding.
Target Audience
Rownd primarily targets product and design teams building web and mobile applications, particularly in industries like health and wellness, entertainment, and e-commerce, who want to streamline user onboarding and improve conversion rates.
Features
- Passwordless authentication using magic links, biometrics, and social logins
- Adaptive authentication that tailors the sign-in experience based on the user's device
- Instant Users: Assigns a unique identifier to every visitor from their first interaction, enabling tracking of complete user journeys
- Pre-built, customizable UI components across all SDKs
- Comprehensive user management with self-service user profiles and an admin dashboard
- Cross-domain, cross-app, and cross-device authentication for a unified user experience
- No-code automations for adding sign-up, data collection, and more
- Integrations with Keycloak, Mailchimp, and other enterprise systems
- Support for custom domains
- SOC 2 Type II certified and HIPAA ready