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Rover

Acquired

Rover operates a digital marketplace connecting pet owners with local, independent pet sitters and dog walkers for services like boarding, house sitting, and drop-in visits. The platform facilitates booking, secure messaging, and payment, while offering features such as verified profiles and GPS-tracked walks. Rover generates revenue by charging a service fee on each completed booking.

Traction 6/10
Seattle, Washington, United States · HQ
Founded 20128100+ followers
  • Commerce & Shopping
  • Pet Technology
  • Software Only
Updated 1 month ago

Funding

Raised to date

$288.4MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

across 6 rounds

+3

$155M · Undisclosed

Announced May 2018

Disclosed cumulative: $288.4M

6/6

Founders

4 founders

Brent Turner

CEO

Rover • CEO

Aaron Easterly

Executive Chair & Co-Founder

Seattle, United States

  • Ex-Microsoft

Microsoft General Manager

Greg Gottesman

Founder

Rover • Founder

Philip Kimmey

Founder

Rover • Founder

Product

Problem

Pet owners often struggle to find reliable and vetted individuals for pet care services such as overnight stays, daily walks, or in-home visits. This lack of a centralized, trustworthy platform can lead to anxiety about pet safety and well-being during their owner's absence.

Solution

Rover operates as a digital marketplace that connects pet owners with a network of local, independent pet sitters and dog walkers. The platform facilitates the discovery, booking, and payment for a range of pet care services, including boarding, house sitting, drop-in visits, and dog walking. Through a comprehensive profile system and user reviews, Rover aims to provide transparency and build confidence in the quality of care provided. The service streamlines the process of arranging pet care, offering convenience and peace of mind to pet owners.

Target Audience

The primary users are pet owners seeking convenient and trustworthy care for their animals, and individuals looking to offer pet sitting and dog walking services.

Features

  • Verified pet sitter profiles with background checks and user reviews
  • Secure in-app messaging for communication between owners and sitters
  • Integrated booking and payment processing system
  • Service offerings include dog boarding, house sitting, drop-in visits, and dog walking
  • GPS tracking for dog walks to monitor route and duration
  • Photo and video updates shared by sitters during service periods
  • 24/7 support for both pet owners and service providers
This profile is AI-generated and may contain inaccuracies.