Routie provides a guest Wi-Fi solution that utilizes a captive portal to collect customer data while offering secure, VPN-protected internet access. This technology enables businesses to enhance customer engagement through targeted marketing and analytics, ultimately increasing revenue by leveraging guest Wi-Fi usage.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses lack effective tools to leverage guest Wi-Fi for customer data collection and targeted marketing. This results in missed opportunities to build customer databases, personalize offers, and ultimately increase revenue through Wi-Fi engagement.
Solution
Routie provides a guest Wi-Fi solution that enables businesses to collect customer information through a customizable captive portal, offering secure, VPN-protected internet access. The platform allows businesses to gather customer data such as email, SMS, and date of birth, which can then be integrated with third-party email and SMS marketing platforms. Routie's solution includes network monitoring to ensure a safe Wi-Fi environment, along with analytics and reporting tools to track customer behavior and spending patterns. Businesses can also offer paid high-speed access to guests, creating an additional revenue stream. The system comprises the Mini router, which connects to an existing network, and the Edge Extender, a waterproof access point that expands Wi-Fi coverage.
Target Audience
Routie primarily targets restaurants, cafes, hotels, vacation rentals, and other businesses that want to leverage guest Wi-Fi to build customer relationships and increase revenue.
Features
- Customizable captive portal for collecting customer data (email, SMS, date of birth)
- Integration with third-party email and SMS marketing platforms for targeted campaigns
- Real-time customer monitoring and analytics dashboard
- VPN-protected guest and staff networks to eliminate traffic risks
- Enterprise-grade, Wi-Fi 6 mesh network for secure and reliable connectivity
- Option to offer paid high-speed Wi-Fi access to guests
- Hardware options include the Mini router and Edge Extender access point
- Secure isolated network to protect POS terminals and other sensitive devices