The startup operates a micro-influencer marketing platform that utilizes automated matching and filtering algorithms to identify suitable influencers for targeted campaigns. This enables small and medium-sized businesses to efficiently manage low-budget marketing efforts while achieving specific engagement outcomes.
Funding
$330K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small and medium-sized businesses often struggle to identify and manage micro-influencers for targeted marketing campaigns due to the time-consuming nature of manual outreach and vetting. This can lead to inefficient marketing spend and difficulty achieving desired engagement outcomes.
Solution
Roundabout is a micro-influencer marketing platform that streamlines the process of connecting businesses with relevant content creators. The platform uses automated matching and filtering algorithms to identify suitable influencers across more than 100 industry niches. Businesses can use the platform to plan, execute, and track influencer campaigns, manage content production, and monitor performance. Roundabout provides transparent data and process, giving businesses the flexibility and quality they need to succeed.
Target Audience
The primary target audience includes small and medium-sized businesses and marketing agencies looking to efficiently manage micro-influencer campaigns and achieve specific engagement outcomes.
Features
- AI-powered matching algorithms to identify relevant micro-influencers
- Access to over 100 industry niches
- Campaign planning and execution tools
- Content production management
- Performance tracking and analytics
- Budget calculator for campaign pricing
- Brief templates based on storytelling strategies for e-commerce, retailers and local stores