RosterGrid provides an integrated influencer CRM platform that centralizes creator management, campaign execution, and payment processing for talent managers and agencies. It streamlines workflows from contract generation to real-time revenue tracking, offering a unified view of influencer relationships and deal performance.
Funding
Funding not disclosed
Founders
Product
Problem
Talent managers and agencies often rely on fragmented systems like spreadsheets and disparate communication tools to manage influencer relationships, campaigns, and financial transactions. This manual approach leads to inefficiencies, data silos, and a lack of real-time visibility into deal progression and revenue generation.
Solution
RosterGrid offers an integrated influencer CRM platform designed to centralize creator management, campaign execution, and payment processing for talent managers. The system consolidates all creator data, deal pipelines, and communication logs into a single, accessible interface, eliminating the need for manual data entry and reconciliation across multiple applications. It provides automated workflows for contract generation and management, alongside real-time dashboards that offer clear insights into deal status and revenue performance. This streamlined approach enhances operational efficiency and provides a unified view of the entire influencer management lifecycle.
Target Audience
The primary users are influencer talent managers, marketing agencies, and brand managers responsible for overseeing influencer collaborations and managing creator portfolios.
Features
- Centralized influencer talent roster with detailed creator profiles and contact information.
- Campaign management module for tracking deal stages from pitch to payment, with visual pipeline representation.
- Automated contract generation, e-signature capabilities, and secure storage within the platform.
- Real-time revenue tracking, differentiating between paid and pending deals with clear financial dashboards.
- Secure, view-only client and collaborator sharing of up-to-date roster information, with customizable agency branding.
- Integration capabilities to connect with existing creator management software and streamline workflows.
- Data aggregation to eliminate the need for manual tracking across emails and spreadsheets.