RoseRx is a clinical-first platform that utilizes direct-to-consumer technology to connect patients and physicians, facilitating personalized healthcare experiences. It addresses the challenge of patient navigation by providing timely information and guiding users to their next best action throughout their health journey.
Funding
$11.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Life sciences companies face challenges in effectively connecting with patients and physicians to provide personalized healthcare experiences. Patients often struggle to navigate complex health journeys, while physicians need timely information to make informed decisions.
Solution
RoseRx offers a direct-to-consumer (DTC) technology platform that enables life science companies to deliver personalized services and information to patients and physicians. The platform facilitates patient navigation by providing timely information and guiding users to their next best action throughout their health journey. RoseRx helps patients make informed decisions about their health and connects them to appropriate care pathways. For physicians, the platform delivers relevant information at the right time, allowing sales efforts to influence outcomes effectively.
Target Audience
RoseRx primarily targets life sciences companies seeking to improve patient and physician engagement through personalized digital experiences.
Features
- **Finder:** Connects digital media to RoseRx to identify potential patients through an iterative approach.
- **Screener:** Screens patients to identify those best suited for personalized experiences.
- **Inform:** Provides patients with the information needed to make informed decisions about their health.
- **Next Best Action:** Seamlessly connects patients to their next best action, regardless of where they are in their journey.
- **Educate Physicians:** Informs physicians at the right time and tracks how sales efforts influence outcomes.
- **Compliant and Secure:** Operates within a "walled garden" environment, ensuring independent clinical decision-making and adherence to global and local privacy and security standards in over 20 jurisdictions.
- The platform continuously learns which content and next best action is optimal to effectively assist audiences.