Rosaly provides a cloud‑based platform that integrates with payroll systems to let employees access on‑demand salary advances and financial education tools, helping them bridge cash‑flow gaps and improve financial well‑being. For employers, the solution offers automated HRIS integration, a dashboard of usage and turnover metrics, and additional perks such as benefit eligibility simulation and counselor access, all aimed at reducing attrition and enhancing recruitment appeal.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFCFounders
Product
Problem
Many employees in Europe face cash‑flow gaps between paychecks, leading to overdraft fees, reliance on high‑cost consumer credit, and heightened financial stress. Employers also struggle to provide scalable, compliant benefits that improve financial well‑being without adding HR overhead.
Solution
Rosaly offers a cloud‑based financial empowerment platform that integrates directly with a company’s payroll system. It lets employees request instant salary advances up to 50 % of their monthly pay, with approvals processed in seconds and no need for manual HR intervention. The platform also includes a financial education hub—weekly email courses, short podcasts, and budgeting tools—and a social‑aid simulator that checks eligibility for over 900 public benefits. Additional perks such as gift‑voucher discounts and access to certified financial counselors further support employee well‑being. For employers, Rosaly provides a dashboard that tracks usage, turnover impact, and HR time saved, helping to strengthen social policies, reduce attrition, and improve recruitment appeal.
Target Audience
Rosaly is designed for European mid‑size to large enterprises (100 – 5,000+ employees) seeking to enhance employee financial wellness and reduce turnover.
Features
- On‑demand salary advances (up to 50 % of monthly wage) processed in seconds via a mobile app
- Automated integration with major payroll and HRIS solutions, eliminating manual processing
- Financial education suite with weekly email lessons, short podcasts, and budgeting tools curated by certified advisors
- Social‑aid simulator covering eligibility for more than 900 public benefits
- Gift‑voucher marketplace offering up to 20 % extra value at partner retailers at no cost to the employer
- Access to certified Social and Family Economics Counselors for personalized financial advice
- ISO 27001‑certified data security and a real‑time KPI dashboard for turnover, HR time saved, and advance usage
- Multi‑branch support and dedicated account management for large enterprises