Rollick provides a customer engagement platform that integrates lead management and digital retailing technology for OEMs and dealers in the outdoor recreation industry. This solution enhances the buying experience by increasing lead quality and sales conversion rates, enabling businesses to effectively connect with consumers and streamline their sales processes.
Funding
Funding not disclosed
Founders
Product
Problem
Original equipment manufacturers (OEMs) and dealers in the recreational vehicle, marine, and powersports industries face challenges in effectively managing leads and providing a seamless digital retail experience. Inconsistent lead quality and difficulties engaging customers throughout their buying journey can lead to lost sales opportunities.
Solution
Rollick provides a customer engagement platform that integrates lead management, digital retailing technology, and inventory marketing solutions tailored for the outdoor recreation industry. The platform connects OEMs, dealers, and finance/insurance providers with in-market consumers, creating a streamlined customer journey. By leveraging Rollick's solutions, OEMs can deliver a consistent shopping experience across their website and dealer networks, while dealers can drive more qualified leads and increase sales conversions. The GoRollick Marketplace, part of the Rollick ecosystem, exposes dealer inventory to a large audience of potential buyers through partnerships with major consumer brands.
Target Audience
Rollick's primary customers are OEMs and dealers in the recreational vehicle (RV), marine, and powersports industries, as well as finance and insurance providers serving these markets.
Features
- Lead management system with automated follow-up and engagement tracking
- Digital retailing solutions to enable online vehicle configuration, pricing, and financing options
- Inventory marketing tools to promote dealer inventory on the GoRollick Marketplace
- Integration with OEM websites and dealer management systems (DMS)
- Customer satisfaction programs to gather feedback and improve the buying experience
- Analytics and reporting dashboards to track lead quality, sales performance, and customer engagement
- GoRollick Marketplace, connecting dealers with over 250 million consumers through partnerships with brands like Sam's Club and AAA