Rolli aggregates social media conversations into a unified platform, providing real-time analysis of organic engagement versus inauthentic amplification. The service identifies emerging narratives and momentum shifts across various social channels as they happen. Users can access this data directly or integrate signals and authenticity scoring via enterprise-grade APIs.
Funding
Funding not disclosed
Founders
Product
Problem
Journalists often struggle to find and vet credible expert sources quickly, leading to delays in newsgathering and potentially impacting the accuracy and depth of their reporting. The proliferation of misinformation on social media further complicates the process of verifying information and identifying reliable sources.
Solution
Rolli offers an AI-powered platform designed to streamline newsgathering by connecting journalists with vetted expert sources and providing tools for disinformation detection. The platform's AI-driven search engine allows journalists to quickly identify relevant experts across various fields, saving time and improving the efficiency of their research. Rolli also includes a social media intelligence suite, Rolli IQ, that helps media professionals track and verify information by analyzing patterns and anomalies indicative of disinformation campaigns. By providing access to credible sources and advanced verification tools, Rolli aims to empower journalists to produce more accurate and impactful reporting.
Target Audience
Rolli's primary target audience includes journalists, news producers, and media professionals who need to quickly locate and connect with credible expert sources, as well as those seeking tools to combat disinformation.
Features
- AI-powered expert search that identifies relevant sources based on background and expertise
- Social media intelligence tools for tracking disinformation campaigns and identifying bots
- Slack integration for seamless expert discovery within existing newsroom workflows
- News and events calendar to keep journalists informed of relevant developments
- Vetting process to ensure the credibility and reliability of listed experts
- AI assistant to help journalists refine their searches and identify the best sources