Rokt offers an AI‑driven commerce media platform that inserts shoppable, contextually relevant offers into the checkout, payment, and post‑purchase moments of online purchases. By leveraging its proprietary Rokt Brain and a closed network of premium ecommerce partners, the platform enables merchants to generate incremental revenue while advertisers pay only for measurable outcomes such as clicks or acquisitions.
Funding
$335M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Ecommerce merchants and advertisers struggle to monetize high‑intent checkout moments because traditional ad placements are low‑intent, fragmented, and often rely on third‑party cookies, leading to wasted spend and limited revenue from the cart, payment, and post‑purchase pages.
Solution
Rokt provides an AI‑driven commerce media platform that inserts shoppable, contextually relevant offers directly into the Transaction Moment—the checkout, payment, and confirmation stages of an online purchase. Leveraging the proprietary Rokt Brain, the system evaluates real‑time transaction signals, first‑party data, and lifetime‑value predictions to select the most appropriate product, upsell, or incentive for each shopper. The platform operates within a closed network of premium ecommerce partners, ensuring brand‑safe inventory and first‑party attribution. Advertisers pay only for measurable outcomes (clicks, conversions, or acquisitions), while merchants receive incremental revenue without disrupting the checkout flow. Integrated data tools (Rokt mParticle) unify customer profiles for cross‑channel activation, and the Rokt Catalog supplies a curated marketplace of 1.2 M products from 4,600+ brands for seamless upsell opportunities.
Target Audience
Primary customers are enterprise‑scale ecommerce merchants seeking to monetize checkout and post‑purchase experiences, and brands/advertisers looking to acquire high‑value customers through performance‑based, in‑cart advertising.
Features
- AI‑optimized, real‑time offer selection using Rokt Brain’s machine‑learning models and transaction intent signals
- Shoppable ad formats (Rokt Ads, Upcart, Pay+, Aftersell, Thanks) embedded at checkout, payment, and post‑purchase pages
- Access to a closed, brand‑safe network of premium ecommerce sites with full fraud protection and first‑party verification
- Outcome‑based pricing model (cost‑per‑click/acquisition) with closed‑loop reporting and first‑party attribution
- Rokt Catalog’s AI‑driven product onboarding (90% automated) enabling rapid addition of third‑party SKUs without inventory management
- Rokt mParticle CDP unifies real‑time customer identities across channels and provides 300+ pre‑built integrations for activation
- Flexible integration options: Web/mobile SDKs, tag managers, server‑to‑server APIs, and platform‑specific apps (Shopify, etc.)
- Compliance with SOC 2 Type II, ISO 27001, GDPR/CCPA; clients retain full data ownership