The startup develops an advertisement technology that integrates digital promotions into vehicles, enabling car owners to earn rewards while driving. This platform connects advertisers with targeted audiences through interactive and contextual campaigns, providing detailed analytics to enhance campaign effectiveness.
Funding
$270K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional out-of-home (OOH) advertising lacks precise targeting and real-time analytics, making it difficult for brands to measure campaign effectiveness and optimize ad spend. Static billboards and posters offer limited engagement and fail to capture granular data on audience reach and demographics.
Solution
Rodeo provides a tech-driven transit advertising platform that integrates digital promotions into various vehicle types, including ride-sharing cars, vans, trucks, and motorcycles. The platform connects advertisers with targeted audiences through interactive and contextual campaigns, leveraging a proprietary campaign management tool to provide comprehensive reporting, data analytics, and audit trails. This enables brands to track campaign performance, measure ROI, and optimize their OOH advertising strategies in real-time.
Target Audience
Rodeo's primary customers are brands and advertising agencies seeking innovative and measurable out-of-home advertising solutions, particularly those targeting urban consumers and leveraging transit media.
Features
- Vehicle wrapping on gig-economy vehicles for maximum brand exposure
- Swarm & Event service to direct branded vehicles to high-traffic locations and events
- In-car advertising to engage ride-sharing passengers with targeted promotions
- Campaign management tool providing real-time data analytics, audit reports, and audience profiling
- Mobile app for drivers to track performance, report data, and manage earnings
- Customizable campaigns tailored to specific client needs and objectives
- Guaranteed impressions and transparent reporting for assured ROI