Rockerbox is a unified marketing measurement platform that combines multi‑touch attribution, marketing mix modeling, and incrementality testing on a SOC2‑certified data foundation.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to obtain consistent, campaign‑level insights and strategic budget forecasts because data is scattered across multiple ad platforms, offline channels, and legacy systems, requiring separate tools for attribution, mix modeling, and testing.
Solution
Rockerbox provides a unified measurement platform built on a SOC2‑certified marketing data foundation that consolidates digital, offline, paid, and organic data into a single source of truth. The platform delivers multi‑touch attribution for tactical, campaign‑level analysis, marketing mix modeling for strategic planning and forecasting, and incrementality testing to validate true channel impact. Users can start with any methodology and add others as needs evolve without migrating data, ensuring consistent metrics across all analyses. Integrated with over 100 ad and analytics sources, the solution automates data ingestion, applies calibration techniques, and presents results through dashboards and exportable reports, enabling data‑driven decision making at both operational and strategic levels.
Target Audience
Primary customers are mid‑size to large brands and their marketing teams, as well as agencies that manage multi‑channel campaigns and require integrated measurement across digital and offline media.
Features
- Centralized, SOC2‑certified data warehouse that ingests data from 100+ integrations including Google, Facebook, TikTok, and offline media sources
- Multi‑Touch Attribution engine delivering campaign‑level performance insights with point‑in‑time results and multiplier calibration
- Marketing Mix Modeling module for budget allocation, scenario planning, and media‑mix calibration
- Incrementality testing framework that measures iROAS and validates channel impact through controlled experiments
- Unified analytics dashboard with customizable visualizations, export options, and API access for downstream tools
- Professional services for onboarding, calibration, and ongoing measurement strategy support