Provides a mobile-based learning platform for the automotive industry, offering over 2,500 micro-lessons, certifications, and personalized training paths to improve sales, service, and leadership skills. Addresses challenges like low profit margins, high labor turnover, and outdated training methods by delivering bite-sized, competency-based content that integrates into daily workflows and ensures measurable performance improvement.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The automotive industry faces challenges such as low profit margins, high labor turnover, and the need to keep up with rapidly evolving vehicle technology and sales strategies. Traditional training methods are often time-consuming, desk-bound, and deliver generalized content, failing to address the need for continuous, personalized, and competency-based learning.
Solution
RockED provides a mobile-first learning platform tailored for the automotive industry, delivering performance development through bite-sized, competency-based video lessons. The platform offers over 2,500 micro-lessons, expert-led guides, and role-based certifications designed to improve sales, service, and leadership skills. RockED integrates directly into daily workflows, providing personalized learning paths and effective coaching tools that enable dealerships and OEMs to hold their teams accountable for improving customer skills and overall performance. The platform's adaptive learning approach ensures that automotive professionals receive the specific knowledge and skills they need to succeed in modern retail.
Target Audience
RockED is designed for automotive dealerships, OEMs, and dealer partners seeking to improve employee performance, reduce turnover, and increase profitability through continuous, competency-based training.
Features
- Mobile-first platform accessible on-the-go for continuous learning
- 2,500+ micro-lessons updated monthly, covering various automotive retail roles
- Personalized learning paths for Sales, Service, BDC, and Leadership roles
- Role-based certifications, including EV, Tire, Brake Sales, and Sales/Service Manager Fundamentals
- Expert-led guides featuring industry professionals and thought leaders
- AI Coach feature providing personalized feedback and guidance
- Coaching tools to augment one-on-one reviews and build employee strengths
- Huddle content for group meetings to address broader learning objectives
- Return on Learning (ROL) analytics to track training effectiveness