The startup offers a mobile application and online platform for analyzing user behavior data through statistical visualization. This enables clients to gain actionable insights into digital engagement patterns, enhancing their internal marketing strategies.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online shoppers often face an overwhelming number of choices, leading to decision fatigue and abandoned purchases. Traditional search and filter methods require users to sift through numerous irrelevant options, resulting in a frustrating and inefficient shopping experience. This "choice overload" can deter customers and negatively impact conversion rates for online businesses.
Solution
Roccai offers an AI-powered visual guide that simplifies online decision-making by presenting users with interactive "swipe journeys." These guides ask a series of questions, allowing customers to express their preferences through simple "yes" or "no" responses. Roccai's AI then analyzes these responses to filter products or services, guiding users to the options that best fit their needs and interests. By collecting zero-party data, Roccai eliminates the need for traditional tracking methods, providing businesses with direct insights into customer preferences while respecting user privacy. The platform offers various card types, including swipe cards, select cards, multiple cards, quiz cards, info cards, and input cards, enabling businesses to create engaging and personalized experiences.
Target Audience
Roccai primarily targets e-commerce businesses, travel companies, educational institutions, and marketing teams seeking to improve customer engagement, increase conversion rates, and gather valuable zero-party data.
Features
- AI-powered question generation in +10 languages from product feeds
- Customizable guide design with options to add logos, company colors, and preferred tone-of-voice
- Flexible embedding options: share via link, website button, newsletter, social media, or direct website embed
- Zero-party data collection to understand customer preferences without cookies
- Dashboard and API access for analyzing customer data and integrating with preferred systems
- Integration with platforms like WooCommerce and Shopify for product feed management
- Options for whitelabeling to remove Roccai branding
- Secure European servers with robust encryption and access control