Provides a mobile application for booking taxis in Morocco, enabling users to order, track, and pay for rides seamlessly from their smartphones. The platform improves transparency with fixed pricing, ensures driver accountability through professional licensing, and offers features like multi-taxi orders and in-app payment options, addressing inefficiencies in traditional taxi services.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional taxi services in Morocco lack transparency in pricing and accountability, leading to distrust and inefficiency. Booking a ride can be difficult, especially in crowded areas, and payment options are often limited to cash.
Solution
Roby is a mobile application that connects users with licensed taxi drivers in Marrakech, Casablanca, Agadir, and other Moroccan cities. The app provides fixed, upfront pricing, eliminating fare disputes and ensuring transparency. Roby also offers features such as in-app payments, multi-taxi booking, and driver tracking, enhancing the overall user experience and modernizing taxi services. The platform aims to improve working conditions for taxi drivers by increasing their earnings and providing them with a technological tool to compete with private ride-sharing services.
Target Audience
The primary target audience includes residents and tourists in Moroccan cities who seek a reliable, transparent, and convenient way to book and pay for taxi rides.
Features
- Mobile application for iOS and Android
- Real-time taxi booking and tracking
- Fixed pricing displayed before ride confirmation
- In-app payment options
- Multi-taxi booking for groups
- Driver profiles with professional licenses
- Option to choose between "petit taxi" (1-3 passengers) and "grand taxi" (1-6 passengers)
- Integrated with Waze for optimal route calculation
- Customer support available for inquiries