ROAS Radar provides end‑to‑end management of Google Ads and Microsoft Ads, combining AI‑driven analysis with human strategy to maximize paid‑search return on ad spend. The platform connects directly to a client’s historical campaign data, offering instant, account‑specific insights, diagnostic alerts, and prioritized action plans in plain English. It also delivers continuous monitoring and unified reporting across ad networks and GA4, enabling rapid scaling and precise budget optimization.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers using Google Ads and Microsoft Ads often struggle to continuously monitor performance, identify budget inefficiencies, and translate raw data into actionable optimization steps, leading to suboptimal return on ad spend and missed growth opportunities.
Solution
ROAS Radar offers an end-to-end paid‑search management platform that combines a dedicated AI agent with human‑level strategic guidance. The AI connects directly to historical campaign data across Google Ads, Microsoft Ads, and GA4, delivering instant, account‑specific insights and prioritized action plans in plain English. Continuous monitoring alerts users to budget leaks, tracking errors, and performance drops before they become costly. Recommendations include keyword hygiene, audience reallocation, creative testing, and landing‑page diagnostics, all backed by explainable logic. Users can execute weekly optimization plans or let the platform handle execution, scaling campaigns while maintaining data security and unified reporting.
Target Audience
Primary customers are mid‑size to large advertisers and agencies managing paid‑search spend of $10K+ per month who need AI‑augmented optimization and continuous performance oversight.
Features
- Dedicated AI agent that ingests full account history and provides instant, explainable recommendations in natural language
- Real‑time alerts for budget overspend, tracking issues, and performance anomalies across Google and Microsoft ad accounts
- Granular analysis tools for keywords, audiences, geographic segments, and dayparts with actionable scaling or pruning suggestions
- Integrated diagnostics for landing‑page conversion rates and funnel performance to improve overall ROAS
- Unified dashboard consolidating Google Ads, Microsoft Ads, and GA4 data for a 360° view of campaign health
- Secure, read‑only connection to ad platforms ensuring data privacy without external data transfers