Roadster provides a cloud‑native digital retailing platform that enables automotive dealerships to move the entire vehicle purchase workflow online. Buyers can submit credit applications, receive instant financing decisions, obtain AI‑driven trade‑in valuations, and sign electronic contracts, while the system synchronizes data with existing DMS and CRM systems via secure APIs. The solution automates paperwork, reduces cycle time, and gives dealers real‑time visibility into each deal’s progress.
Funding
Funding not disclosed
Founders
Product
Problem
Automotive dealerships often depend on in‑person visits to complete financing applications, trade‑in appraisals, and contract signing, which creates bottlenecks, increases labor costs, and can lead to a fragmented customer experience. The manual paperwork and disparate systems also make it difficult to track transaction status in real time, causing delays that can deter buyers.
Solution
Roadster delivers a cloud‑native digital retailing platform that unifies the entire vehicle purchase workflow into a single online experience. Prospective buyers can submit credit applications, receive instant financing decisions, and obtain AI‑driven trade‑in valuations without leaving the dealer’s website. The system generates compliant electronic contracts and captures e‑signatures, allowing paperwork to be completed remotely. All data syncs automatically with the dealer’s existing DMS and CRM via secure APIs, providing staff with real‑time visibility into each deal’s progress. By automating these steps, the platform reduces cycle time, lowers operational overhead, and enhances the end‑customer’s buying journey.
Target Audience
The primary customers are franchised and independent automotive dealerships seeking to digitize their sales process, including new‑car, used‑car, and multi‑brand retail operations.
Features
- End‑to‑end web portal that supports credit application submission, instant underwriting, and e‑contract generation
- AI‑based trade‑in valuation engine that uses vehicle history, market data, and condition inputs to produce real‑time offers
- Secure e‑signature workflow compliant with UCC and e‑sign regulations, with audit trails for legal verification
- Bi‑directional API connectors to major dealer management systems (DMS) and CRM platforms for seamless data exchange
- Role‑based access control and AES‑256 encryption for all transaction data, meeting PCI‑DSS and GDPR standards
- Responsive UI optimized for desktop and mobile devices, enabling customers to complete the purchase from any browser
- Integrated analytics dashboard that tracks conversion rates, financing approval times, and inventory turnover metrics