Rivet provides a unified platform for music artists to manage and automate fan engagement across various digital channels. The system consolidates fragmented fan data to build detailed profiles, enabling targeted marketing through AI-powered direct messaging and content creation. This automation drives direct fan revenue through optimized sales and subscription flows.
Funding
$620K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
VHFounders
Product
Problem
Musicians and their teams struggle to consolidate fan data scattered across various social media, ticketing platforms, and merchandise channels, making it difficult to understand and engage with their fanbase effectively. This fragmented data environment hinders personalized outreach and targeted marketing efforts, limiting revenue potential and fan retention.
Solution
Rivet is an AI-powered fan engagement platform that aggregates fan data from diverse sources to create comprehensive fan profiles and automate personalized communication. The platform enables artists to directly engage with fans through targeted messaging, exclusive content distribution, and automated marketing campaigns, all without requiring fans to sign up for yet another service. By providing a unified view of the fan ecosystem and streamlining outreach, Rivet helps artists boost fan retention, maximize revenue streams, and build stronger communities.
Target Audience
Rivet is designed for artists, musicians, managers, and labels looking to consolidate fan data, automate personalized outreach, and maximize revenue through direct fan engagement.
Features
- AI-driven fan segmentation and personalized recommendation engine
- Omnichannel direct messaging automation across email, SMS, and social media DMs
- Integration with social platforms, ticketing systems, and merchandise platforms for unified fan data
- Automated content creation and distribution tools tailored to the artist's brand
- Fan spending insights and lifetime value (LTV) projections for targeted retargeting
- Flexible pay-what-you-want purchase flows that can be embedded on websites
- Team collaboration features for managing multiple artists and rosters
- Budget optimization tools to identify the most responsive fan segments