Rivet
Rivet unifies fan data across social, commerce, ticketing, ads, and streaming into a single profile, enabling fan-facing brands to identify high-intent segments and automate engagement across email, SMS, DMs, and Discord. The platform provides end-to-end fan-level attribution so teams can see which channels drive revenue and invest with confidence. AI-powered automations act as an always-on marketing teammate, learning from every interaction to improve decision-making.
- Marketing Technology
- Software Only
- Artificial Intelligence
- AI Agents
- Data & Analytics
- Advertising Technology
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Fan-facing brands struggle to understand their audiences because data is fragmented across social platforms, commerce, ticketing, and ads. This disconnect makes it difficult to identify high-intent segments, personalize outreach, or measure which marketing efforts actually drive revenue, leading to guesswork and wasted spend.
Solution
Rivet unifies audience data across social platforms, commerce, ticketing, ads, community spaces, and streaming to build a living, unified view of every fan. The platform identifies high-intent segments and automates engagement across email, SMS, DMs, and Discord, turning moments of attention into owned audiences that compound over time. Rivet provides end-to-end fan-level attribution, tracking how each interaction and channel contributes to revenue, so teams can see real paths fans take and invest with confidence. The platform includes AI-powered automations and agents that act as an always-on marketing teammate, learning from every interaction to improve decision-making.
Target Audience
Primary customers are fan-facing brands, including artists, sports teams, entertainers, and their management teams or agencies, who need to unify audience data, automate engagement, and measure marketing impact across channels.
Features
- Audience data unification across social, commerce, ticketing, ads, community spaces, and streaming into a single fan profile
- DM Automations and Discord Automations for automated engagement across messaging channels
- Magic Fill for rapid form or data entry acceleration
- Subscriptions, TapText (SMS), Pop-Ups, Gated Content, Surveys, and Giveaways for direct-to-consumer data capture and audience growth
- UGC Capture and Forever Saves for collecting and retaining user-generated content and fan preferences
- Ad Optimization with AI to route spend toward high-intent audiences
- End-to-end fan-level attribution showing the full journey from first follow to repeat purchase
- Enterprise collaboration tools for managing multiple artists or brands with roster-level insights