Ritual

About Ritual

Ritual develops traceable, non-GMO multivitamins and supplements using scientifically studied ingredients, including plant-based omega-3 DHA and regeneratively-farmed pea protein. The company addresses the lack of transparency in dietary supplements by providing a visible supply chain and third-party testing, ensuring consumers know the sources and efficacy of their daily health essentials.

```xml <problem> Many consumers are concerned about the lack of transparency and quality control in the dietary supplement industry, making it difficult to trust the ingredients and efficacy of multivitamins and supplements. This lack of visibility into the supply chain and testing processes can lead to uncertainty about the actual benefits and potential risks of these products. </problem> <solution> Ritual provides traceable multivitamins and supplements with a focus on ingredient sourcing and third-party testing. The company emphasizes transparency by sharing the origins of their ingredients and the scientific basis for their formulations. Ritual's products are designed to deliver essential nutrients using scientifically-studied ingredients, such as plant-based omega-3 DHA and regeneratively-farmed pea protein. By providing a visible supply chain and rigorous testing protocols, Ritual aims to build consumer trust and ensure the quality and efficacy of their daily health essentials. </solution> <features> - Visible supply chain, allowing consumers to trace the origin of each ingredient. - Third-party testing to verify the purity and potency of the final product. - Scientifically-backed formulations based on dietary research and genetics. - Plant-based omega-3 DHA sourced from microalgae. - Regeneratively-farmed pea protein. - Subscription-based delivery model for convenience. - Products are non-GMO and vegan. </features> <target_audience> Ritual's primary customers are health-conscious individuals who seek transparent, high-quality multivitamins and supplements with traceable ingredients and evidence-based formulations. </target_audience> <revenue_model> Ritual generates revenue through direct-to-consumer subscription sales of their multivitamins and supplements. </revenue_model> ```

What does Ritual do?

Ritual develops traceable, non-GMO multivitamins and supplements using scientifically studied ingredients, including plant-based omega-3 DHA and regeneratively-farmed pea protein. The company addresses the lack of transparency in dietary supplements by providing a visible supply chain and third-party testing, ensuring consumers know the sources and efficacy of their daily health essentials.

Where is Ritual located?

Ritual is based in Culver City, United States.

When was Ritual founded?

Ritual was founded in 2015.

How much funding has Ritual raised?

Ritual has raised $67.8M.

Location
Culver City, United States
Founded
2015
Funding
$67.8M
Employees
209 employees
Investors
IdeateMaplevcPlus CapitalRivet VenturesVastvcWheelhouse360

Ritual

10
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Ritual develops traceable, non-GMO multivitamins and supplements using scientifically studied ingredients, including plant-based omega-3 DHA and regeneratively-farmed pea protein. The company addresses the lack of transparency in dietary supplements by providing a visible supply chain and third-party testing, ensuring consumers know the sources and efficacy of their daily health essentials.

ritual.com50K+
Founded 2015 – Culver City, United States

Funding

No specific funding rounds found.

Total Funding

$67.8M

Backed by

IdeateMaplevcPlus CapitalRivet VenturesVastvc…

Team (100+)

No team information available.

Company Description

Problem

Many consumers are concerned about the lack of transparency and quality control in the dietary supplement industry, making it difficult to trust the ingredients and efficacy of multivitamins and supplements. This lack of visibility into the supply chain and testing processes can lead to uncertainty about the actual benefits and potential risks of these products.

Solution

Ritual provides traceable multivitamins and supplements with a focus on ingredient sourcing and third-party testing. The company emphasizes transparency by sharing the origins of their ingredients and the scientific basis for their formulations. Ritual's products are designed to deliver essential nutrients using scientifically-studied ingredients, such as plant-based omega-3 DHA and regeneratively-farmed pea protein. By providing a visible supply chain and rigorous testing protocols, Ritual aims to build consumer trust and ensure the quality and efficacy of their daily health essentials.

Features

Visible supply chain, allowing consumers to trace the origin of each ingredient.

Third-party testing to verify the purity and potency of the final product.

Scientifically-backed formulations based on dietary research and genetics.

Plant-based omega-3 DHA sourced from microalgae.

Regeneratively-farmed pea protein.

Subscription-based delivery model for convenience.

Products are non-GMO and vegan.

Target Audience

Ritual's primary customers are health-conscious individuals who seek transparent, high-quality multivitamins and supplements with traceable ingredients and evidence-based formulations.

Revenue Model

Ritual generates revenue through direct-to-consumer subscription sales of their multivitamins and supplements.

Sources:

1
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