Rithim is an AI-powered sales training simulator that lets reps practice realistic cold, discovery, and post-sales calls against AI buyers that push back. The platform provides instant post-call scoring, personalized coaching, and objection-handling drills, with the ability to customize scenarios based on a company's product and target persona. It supports practice in 32 languages and claims users book 2.3× more meetings in their first 60 days.
Funding
Funding not disclosed
Founders
Product
Problem
Sales reps often learn on the job by practicing on live prospects, where every weak conversation can cost booked meetings and lost deals. Traditional coaching is slow, with managers taking days to review calls, leaving reps unprepared for tough objections and unsure of their performance.
Solution
Rithim provides an AI sales call simulator where reps practice realistic conversations with AI buyers customized to their target persona, industry, and product. The platform replicates cold, warm, discovery, and post-sales calls, with AI buyers that push back and present real-world objections. After each call, reps receive instant, AI-generated scorecards and coaching feedback across key skills like discovery, objection handling, and setting next steps. Teams can configure the AI buyer's behavior, objections, and conversation difficulty through a workspace training section, and managers can access dashboards for team analytics and performance tracking.
Target Audience
Primary users are individual sales development representatives, account executives, and sales teams at mid-market and enterprise organizations looking to improve call performance and onboarding outcomes.
Features
- Voice-based practice calls with AI buyers that can be customized for persona, product, industry, and difficulty
- Real-time AI coaching with post-call scoring across discovery, objection handling, and next-step setting
- Custom scenario creation for cold calls, discovery calls, demos, negotiations, and interview preparation
- Workspace training to input product details, ICP, common objections, and guardrails to tailor buyer behavior
- Full call recordings and transcripts for review, plus AI chat assistant for scenario building and preparation
- Manager dashboards with team management, configurable scorecards, training paths, and shared scenario libraries
- Support for practice in 32 languages with SSO, advanced security, and custom onboarding for enterprise teams