William Coulton
Founder
Rise & Fall
This startup offers an online retail platform that specializes in luxurious, sustainably produced bed sheets, clothing, and homeware, all designed for sensitive skin. By providing ethically sourced products at affordable prices, the company enables customers to enjoy high-quality essentials while promoting self-care and environmental responsibility.
- Commerce & Shopping
- Consumer Goods
- Retail Technology
Updated 6 months ago
Funding
Raised to date
$4.5MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Consumers often face high prices for luxury-quality home goods and apparel due to traditional retail markups and inefficient supply chains. Many brands also contribute to environmental issues through overproduction and wasteful practices.
Solution
Rise & Fall partners directly with luxury manufacturers to offer high-quality, sustainably sourced bed linen, homeware, and clothing at accessible prices. By working with the same manufacturers as top-tier luxury brands and employing a just-in-time production model, the company eliminates unnecessary markups and reduces waste. This direct-to-consumer approach allows customers to enjoy premium products made from materials like organic cotton, cashmere, and linen while supporting ethical and environmentally responsible practices.
Target Audience
The primary target audience includes consumers seeking luxury-quality home goods and apparel at affordable prices, who also value ethical sourcing and sustainable production practices.
Features
- Bed linen crafted from extra-long staple cotton, known for its softness and durability
- Home goods and apparel made with sustainably sourced materials, including organic cotton, cashmere, merino wool, and European flax linen
- Direct partnerships with luxury manufacturers, ensuring high-quality production
- Just-in-time manufacturing to minimize waste and overproduction
- B Corp certification, reflecting commitment to social and environmental responsibility
- Extra-deep bed sheets with elastic grip to fit various mattress sizes
- Turkish Aegean cotton towels woven with the 'aqua-fibro' process for enhanced absorbency