Ring provides a DIY, Wi‑Fi‑enabled security system that includes video doorbells, indoor/outdoor cameras and alarm kits, all streamed to a mobile app with AI‑based person and vehicle detection. The platform offers cloud video storage, optional 24/7 professional monitoring, and integrates with Alexa and other smart‑home hubs for unified control. It targets homeowners, renters and small businesses seeking scalable, affordable security without professional installation.
Funding
$109M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Homeowners and small businesses often lack affordable, easy‑to‑install security solutions that provide continuous video monitoring, reliable alerts, and integration with existing smart‑home ecosystems. Traditional alarm systems require professional installation and long‑term contracts, limiting flexibility and rapid response to incidents.
Solution
Ring delivers a modular, Wi‑Fi‑enabled security platform that combines video doorbells, indoor/outdoor cameras, and alarm kits into a single, cloud‑connected system. Each device streams high‑definition video to a mobile app, where AI‑based person and vehicle detection generate concise alerts. Users can store recordings in the Ring Protect cloud service and, if desired, add professional 24/7 alarm monitoring. The platform integrates with Alexa, third‑party smart‑home hubs, and the Ring Neighbors network, enabling unified control and community‑based safety insights without the need for on‑site technicians.
Target Audience
Primary customers are homeowners, renters, and small‑business operators seeking a scalable, DIY security solution that integrates with existing smart‑home devices.
Features
- Video doorbells (battery, wired, PoE) with 1080p/4K video, two‑way audio, and customizable motion zones
- Indoor and outdoor cameras featuring night vision, built‑in siren, LED floodlight or spotlight, and AI single‑event alerts for people, vehicles, and packages
- DIY alarm kits (14‑piece and Pro versions) with door/window contact sensors, motion detectors, and optional eero Wi‑Fi extender integration
- Ring Protect subscription tiers offering encrypted cloud video storage (30‑day to 12‑month), AI‑enhanced event filtering, and optional professional monitoring (Ring Protect Pro)
- Mobile app with real‑time live view, push notifications, and remote device management; supports multi‑device dashboards for homes or small businesses
- Seamless integration with Alexa voice control, Works with Ring ecosystem, and the Neighbors community safety app for shared incident alerts
- Optional accessories such as solar panels, quick‑release battery packs, smart lighting, pet tags, and Search Party pet‑recovery feature
- End‑to‑end encryption and role‑based access controls to protect user data and comply with privacy standards