Riften
Riften provides an earned intelligence platform that aggregates press and digital mentions into a unified dashboard, enabling PR and communications teams to quantify their impact and refine strategies with real-time insights. The platform analyzes earned media data to surface actionable intelligence, supporting data-driven decision-making for brand management.
- Data & Analytics
- Software Only
Funding
Raised to date
$500KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Founder details are not available yet.
Product
Problem
Organizations struggle to effectively track, measure, and derive actionable insights from their earned media coverage and mentions across press and digital channels, limiting their ability to understand PR impact and optimize communication strategies.
Solution
Riften delivers an earned intelligence platform that aggregates press and digital content to provide a unified view of media coverage. The platform analyzes mentions to surface actionable insights, helping teams quantify their public relations impact and make data-informed adjustments to their communication strategies. By consolidating earned media data, Riften enables organizations to monitor their presence and respond to trends with real-time information.
Target Audience
PR and communications teams, as well as marketing and brand management organizations, who need to measure the impact of their earned media efforts.
Features
- Aggregates press coverage and digital mentions into a single dashboard
- Delivers actionable intelligence derived from earned media data
- Enables real-time tracking of PR impact and communication effectiveness
- Supports data-driven refinement of communication strategies