Ribeye Media offers a programmatic advertising platform that simplifies campaign planning, execution, and reporting across multiple channels, including Streaming TV and Digital Out of Home. By providing supply path transparency and a streamlined workflow, the platform addresses the complexities of legacy ad tech, ensuring users have full visibility and control over their media investments.
Funding
Funding not disclosed
Founders
Product
Problem
The programmatic advertising landscape is complex, often lacking transparency and requiring users to navigate multiple platforms for campaign planning, execution, and reporting. This complexity leads to inefficiencies and a lack of control over media investments across various channels.
Solution
Ribeye Media offers a consolidated, omni-platform programmatic advertising solution designed to simplify campaign management across Streaming TV, OTT, OLV, Audio, Display, Digital Out of Home, and walled gardens. The platform provides supply path transparency, giving users full visibility and control over their media execution. By streamlining the workflow with a single login for planning, execution, and reporting across multiple supply sources, Ribeye Media reduces complexity and improves efficiency. The platform integrates into existing workflows, offering enterprise-grade management tools and systems interoperability.
Target Audience
Ribeye Media primarily targets advertisers and media buyers seeking a unified platform to manage programmatic advertising campaigns across multiple channels with improved transparency and control.
Features
- Omni-platform channel workflow for consolidated campaign management
- Access to premium inventory across the open internet and walled gardens
- Supply path transparency for control and visibility into media execution
- Streamlined workflow with a single login for planning, execution, and reporting
- Omni-platform forecasting tool for accurate inventory prediction
- Real-time interactive pacing screen for campaign delivery monitoring
- Self-service pixel management solution for performance attribution tracking
- Robust reporting dashboard with customizable views for critical campaign insights