R/HOOD
R/HOOD is a mobile app and opportunity platform where DJs and producers discover gigs, collaborations, and brand campaigns while building reputation through participation and completed work rather than follower counts. Brands and promoters use the platform to post opportunities and find talent based on real engagement. The app includes mix uploads, location-based matching, and an in-app credit system for boosting gig applications.
- Creator / Creative Economy
- Music Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
DJs and producers often struggle to find legitimate gigs, collaborations, and brand campaigns, relying on cold outreach, social media follower counts, or fragmented networks. Brands and promoters, in turn, lack a reliable way to discover talent based on actual participation and proven work rather than superficial metrics.
Solution
R/HOOD provides a mobile app and opportunity platform where DJs and producers discover gigs, collaborations, and campaigns posted by brands, promoters, and communities. Users upload mixes, build professional profiles, and grow reputation through participation, consistency, and completed work — not just follower counts. Brands and promoters post opportunities directly through the platform and can find talent based on real engagement and demonstrated output. The app also supports networking and community connections built around music and culture, with features like live filmed sets and creative campaign coordination.
Target Audience
Primary users are DJs, producers, promoters, and event organizers seeking a structured platform for discovering and filling music opportunities, with brands and communities also using the platform to post campaigns and find talent.
Features
- Opportunity feed with gigs, collaborations, and campaigns posted by brands, promoters, and communities
- Profile and reputation system that grows through participation and completed work, not follower counts
- Mix upload and discovery functionality for sharing and finding music from DJs and producers worldwide
- In-app credits earned through activity (referrals, achievements, completed gigs) used to boost gig applications; credits cannot be purchased
- Moderation and reporting tools with 24-hour response target for abuse, spam, and objectionable content
- Location-based matching to surface relevant gigs and collaborators when location services are enabled