rgdg.org operates a peer-to-peer charity running platform that connects volunteer athletes with multiple NGOs, enabling runners to raise funds for causes they support throughout their lifetime. The platform has mobilized 136,802 runners and 1.4 million donors, raising €35 million, with an average of €340 raised per campaign. Its multi-NGO structure encourages sustained giving across different organizations while providing critical seed funding for small and medium-sized charities.
Funding
Funding not disclosed
Founders
Product
Problem
Small and medium-sized NGOs struggle to secure reliable funding, with charity running representing only 25% of total donations for small NGOs and 11% for medium-sized NGOs in Türkiye. The sector lacks professional peer-to-peer fundraising infrastructure, and charitable giving remains concentrated in a narrow set of causes, leaving many organizations underserved.
Solution
rgdg.org provides a peer-to-peer fundraising platform specifically designed for charity running, connecting volunteer athletes with multiple NGOs so runners can support different causes over their lifetime. The platform's multi-NGO structure encourages sustained engagement, with donors 80% more likely to contribute when they know their funds support a specific project rather than general NGO operations. Runners create personal campaigns, mobilize their networks, and track fundraising progress, with the platform directing funds directly to chosen causes. The model has demonstrated strong demand in a market that did not exist 17 years ago, with €35 million raised to date and 50% of that total coming in the last five years.
Target Audience
Primary users are individual runners and volunteer athletes seeking to raise money for charitable causes, as well as small and medium-sized NGOs that need accessible peer-to-peer fundraising infrastructure to secure sustainable funding.
Features
- Multi-NGO platform structure enabling runners to support multiple charitable organizations over their lifetime
- Peer-to-peer campaign tools that let runners raise funds from personal networks with an average of €340 per campaign
- Direct project-based giving model that increases donor likelihood by 80% and total funds raised by 75%
- Platform infrastructure supporting 136,802 volunteer athletes and 1,401,316 donors
- Proven scalability with €35 million in total funds raised, half of which came in the last five years
- Seed funding mechanism providing a lifeline for small and medium-sized NGOs