This startup offers a platform for loyalty programs to generate new revenue by displaying targeted ads and content to their members. Loyalty program users earn rewards for engaging with this content, allowing them to top off balances or earn free items without additional purchases. This creates a new revenue stream for brands while increasing customer engagement and loyalty program stickiness.
Funding
Funding not disclosed
Founders
Product
Problem
Loyalty programs struggle to maintain consistent engagement with their members, leading to decreased program stickiness and reduced lifetime value. Traditional methods of earning rewards often require purchases, limiting opportunities for members to accumulate points and creating a barrier to entry for less active users. This lack of daily engagement and limited earning potential hinders the program's ability to generate revenue and foster stronger customer relationships.
Solution
Rewarded Media provides a platform that enables loyalty programs to generate new revenue streams by displaying targeted ads and content to their members. Loyalty program users earn rewards simply by engaging with this content, allowing them to easily top off their balances or earn free items without making additional purchases. This approach offers a new avenue for brands to monetize their customer base on a daily basis, while simultaneously increasing customer engagement and bolstering loyalty program stickiness. The platform facilitates better communication between loyalty programs and their customers by enabling the delivery of relevant ads to their most valuable members.
Target Audience
The primary customers are loyalty programs across various industries seeking to increase member engagement, generate new revenue streams, and improve customer lifetime value.
Features
- Targeted ad and content delivery to loyalty program members
- Reward distribution for content views, increasing user engagement
- Integration with existing loyalty program platforms
- Analytics dashboard to track ad performance and user engagement metrics
- Customizable ad formats to align with brand guidelines
- Secure platform for managing user data and reward distribution