This service acts as a personal consent agent, automatically managing user privacy preferences across websites to eliminate repetitive cookie banners and tracker requests. Users gain seamless browsing while centralizing control over data sharing permissions. The platform rewards users with a share of advertising spend when marketers utilize their aggregated, anonymized consent data.
Funding
Funding not disclosed
Founders
Product
Problem
Online advertising often involves intrusive pop-ups and consent dialogs that disrupt user experience. Users lack transparency and control over how their data is used for ad targeting, and they do not benefit from the value generated by their attention.
Solution
Rewarded Interest offers a browser extension that enhances the online experience by reducing interruptive advertisements and consent management prompts. The platform provides users with granular control over their privacy settings, allowing them to select which companies can target them with ads. Users are compensated with 5% of the advertising spend directed towards them for personalized ads they encounter. This model ensures users are rewarded for their attention and data, fostering a more equitable digital advertising ecosystem.
Target Audience
The primary users are individual internet consumers seeking a less intrusive browsing experience and greater control over their online privacy and data.
Features
- Browser extension that minimizes intrusive ad pop-ups and consent dialogs.
- Centralized management of privacy settings for granular control over ad targeting.
- User identification via a unique Rewarded Interest ID, enabling direct compensation from advertisers.
- Direct reward mechanism where users receive 5% of advertising spend for personalized ads.
- No additional data collection or sharing beyond the Rewarded Interest ID.
- Operates with existing ad inventory without introducing new advertisements.
- Focus on user privacy and data sovereignty.