RevOptimal provides deterministic audience data for B2B, healthcare, political, and consumer marketers, built from full‑text resumes, verified education, certifications, industry associations, and NPI‑matched provider records. By processing over 160 million resumes and integrating partner survey data, it offers millions of unique job titles and specialties with pre‑built and custom segments that can be delivered as exact matches or modeled to meet campaign size and compliance requirements.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and advertisers often rely on probabilistic or third‑party data sources that lack verifiable credentials, leading to low audience accuracy, wasted ad spend, and compliance risks, especially when targeting professional, healthcare, political, or consumer segments.
Solution
RevOptimal delivers deterministic B2B, healthcare provider, political, and consumer audiences constructed from full‑text resumes, validated education and certification records, industry association memberships, and NPI‑matched provider data. By processing over 160 million resumes and integrating partner survey data, the platform offers 17 million unique job titles and 1.4 million provider specialties with verified credentials. Segments can be provided as exact deterministic matches or as modeled audiences to meet specific campaign size or reach requirements. Data is available through a suite of activation channels and integrations, enabling advertisers to target hard‑to‑reach professionals and consumers with high confidence and compliance. The service also includes pre‑built segments and on‑demand custom surveys to address niche targeting needs.
Target Audience
Primary customers are B2B marketers, healthcare advertisers, political campaign teams, and consumer brands that require high‑precision audience targeting for digital and programmatic campaigns.
Features
- Deterministic audience construction from full‑text resumes, industry associations, and verified education histories
- Over 160 million resumes processed and 17 million unique job titles tracked
- Healthcare provider segments matched to the National Provider Identifier (NPI) standard with 1.4 million specialties
- Political audiences built from self‑declared voter behavior and in‑house modelling, balanced across multiple demographics
- Consumer segments sourced from leading market research firms, leveraging 100 k+ monthly survey responses across 100+ categories
- Option to deliver audiences as deterministic matches or modeled segments to fit campaign constraints
- Integration-ready data delivery via multiple activation channels and pre‑built segment library of 3 000+ audiences