This company provides white-label recommerce solutions enabling fashion brands to integrate into the circular economy. They offer end-to-end support, covering software integration and logistical processing for managing branded secondhand sales. This service allows brands to control their own resale channel, extend product lifecycles, and capture secondary market revenue.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion brands face challenges in entering the re-commerce market due to complexities in software integration, reverse logistics, and maintaining brand control over resold items. Managing the resale of used products can be costly and operationally burdensome, hindering brands from fully participating in the circular economy and capturing additional revenue streams.
Solution
Reverse.supply, now part of Trove, offers a white-label platform that enables fashion brands to manage the resale of their own products through a branded online shop. The platform provides a full-service solution, including software integration, returns processing, and logistics, allowing brands to enhance sustainability and create an additional revenue channel. Brands maintain control over their inventory and customer experience while participating in the growing secondhand market. The platform supports trade-in programs, peer-to-peer marketplace capabilities, and repair services, providing comprehensive circular commerce solutions.
Target Audience
The primary target audience includes fashion brands and retailers seeking to implement circular economy practices, enhance customer loyalty, and generate revenue through recommerce.
Features
- White-label solution for branded resale experiences
- Software integration for e-commerce platforms
- Logistics and returns processing management
- Support for trade-in programs
- Peer-to-peer marketplace capabilities
- Infrastructure to manage repair and resale of non-new inventory
- Omnichannel trade-in capabilities
- Full-service branded resale across 30+ countries