Revelocity Sports integrates with a team’s existing CRM, email, and advertising platforms to ingest fan data and automatically segment audiences based on behavior and demographics. It then generates personalized multi‑channel marketing campaigns that target untapped ticket buyers, automating rollout and providing analytics on ticket sales lift and ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Sports teams often have extensive fan data stored in spreadsheets or disparate systems, but they lack the tools to identify untapped ticket buyers and deliver targeted outreach. This results in missed revenue opportunities and underfilled stadium sections.
Solution
Revelocity Sports connects to a team’s existing CRM, email, and advertising platforms and extracts value from otherwise idle fan data. The service segments fans based on behavior and demographics, then builds tailored marketing strategies that address each segment’s preferences. Personalized messaging is created and deployed across the channels where fans are most active, automating the entire campaign workflow. By integrating and synchronizing the team’s current tools, Revelocity turns data insights into actionable campaigns that drive ticket sales and fill specific stadium sections. Ongoing performance monitoring and reporting help teams refine their approach and continuously improve attendance.
Target Audience
Primary customers are marketing departments of professional, minor‑league, and collegiate sports teams that manage ticket sales and fan engagement.
Features
- Data ingestion engine that pulls fan information from spreadsheets, CRMs, and other sources without requiring data cleanup
- Automated audience segmentation using behavior, location, and purchase history to uncover missing ticket buyers
- Customizable creative templates that generate personalized email, social, and digital ad content for each fan segment
- Seamless integration with existing email service providers, ad accounts, and CRM systems to orchestrate campaigns without adding new tools
- Campaign automation that schedules, launches, and optimizes outreach across multiple channels in real time
- Dashboard analytics that track ticket sales lift, segment performance, and ROI for each marketing activation