Reveal Mobile offers a location-based marketing and analytics platform that utilizes API-driven attribution to measure the effectiveness of digital and out-of-home advertising campaigns. By providing actionable insights on foot traffic and campaign performance, the platform enables brands and agencies to optimize their marketing strategies and demonstrate real-world impact.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and agencies struggle to accurately measure the effectiveness of their digital and out-of-home (OOH) advertising campaigns, making it difficult to optimize marketing strategies and demonstrate real-world impact. Traditional methods lack precise attribution, hindering the ability to connect ad exposure with tangible outcomes like foot traffic and conversions.
Solution
Reveal Mobile offers a location intelligence platform that provides precise, privacy-compliant attribution for digital and OOH advertising. The platform's API-driven approach allows marketers to measure the impact of campaigns on real-world outcomes, such as foot traffic, website visits, and in-app conversions. By leveraging precise location data and advanced polygons that digitally outline building footprints, Reveal Mobile enables accurate audience targeting and attribution reporting. This allows brands and agencies to optimize their ad spend, improve campaign performance, and prove the business value of their marketing efforts.
Target Audience
The primary target audience includes brands, advertising agencies, media companies, and out-of-home advertising providers seeking to measure and optimize the real-world impact of their marketing campaigns. Specific verticals include retail, restaurants, and automotive.
Features
- API-driven attribution platform for measuring the effectiveness of digital and OOH campaigns
- Precise location data using advanced polygons to digitally outline building footprints
- Foot traffic attribution reports showing the impact of campaigns on in-store visits
- Digital media measurement to improve return on ad spend
- Custom place-based data feed for tailored insights
- Privacy-compliant location data adhering to CCPA and GDPR standards
- Ability to retarget exposed audiences via social and display channels
- Integrations with various advertising platforms, including Facebook, Instagram, and Google Marketing Platform