Bïrch is an ad management automation tool that optimizes and scales advertising campaigns by utilizing pre-built automations and external data metrics. It reduces the time spent on ad management by up to 6 hours per day and decreases spending on non-converting ads by 76%.
Funding
Funding not disclosed
Founders
Product
Problem
Managing advertising campaigns across multiple platforms can be time-consuming and inefficient, often leading to wasted ad spend on non-converting ads. Manually analyzing ad performance and identifying optimization opportunities requires significant effort and expertise.
Solution
Bïrch is an ad management automation platform designed to streamline and optimize advertising campaigns across various platforms. It leverages pre-built automations and external data metrics to reduce the time spent on ad management and improve ad performance. The platform enables users to create custom metrics, identify actionable insights, and generate reports for clients. By automating routine tasks and providing data-driven recommendations, Bïrch helps advertisers scale their results and reduce wasted ad spend.
Target Audience
Bïrch primarily targets marketing agencies, consultants, and in-house marketing teams who manage advertising campaigns across multiple platforms and seek to automate their ad management processes.
Features
- Pre-built automations for campaign optimization and scaling
- Integration with multiple advertising platforms
- Custom metric creation using external data
- Creative insights and audience performance analysis
- Automated report generation for clients
- Ad creation and variant testing tools
- Audience and creative management features
- Slack integration for real-time alerts on key account changes