Validity provides data quality and email deliverability platforms that verify and enrich contact information in real time and at scale, reducing invalid addresses and improving campaign ROI. Its Everest dashboard aggregates inbox placement, engagement, and reputation metrics, while native integrations with ESPs and CRMs enable automated hygiene and deliverability monitoring for marketers and revenue‑operations teams.
Funding
Funding not disclosed
PEFounders
Product
Problem
Organizations often rely on outdated or inaccurate contact data, leading to high bounce rates, damaged sender reputation, and reduced ROI from email and sales campaigns. Additionally, email deliverability is hampered by insufficient visibility into inbox placement, authentication failures, and reputation signals, making it difficult to ensure messages reach the intended audience.
Solution
Validity offers a suite of data quality and email success platforms that cleanse, verify, and enrich contact information while providing actionable deliverability insights. BriteVerify removes invalid email addresses, phone numbers, and mailing addresses through real-time and bulk verification APIs that can be embedded in capture forms or CRM workflows. Everest aggregates inbox placement metrics, engagement analytics, and reputation monitoring into a unified dashboard, enabling marketers to diagnose deliverability issues and optimize sending practices. Integrated sender certification and competitive intelligence tools help organizations benchmark against peers and maintain best‑in‑class reputation. All solutions support native integrations with major ESPs, CRM systems, and marketing automation platforms, allowing seamless data flow and automated hygiene processes.
Target Audience
Primary customers are email marketers, CRM administrators, and revenue‑operations teams that need reliable contact data and measurable deliverability performance to drive campaign effectiveness.
Features
- Real‑time verification API that validates email, phone, and postal data at the point of capture, reducing entry of bad data into downstream systems.
- Bulk verification engine for processing large contact lists, with batch upload, deduplication, and status reporting via RESTful endpoints.
- List validation and hygiene dashboards that surface bounce, spam trap, and role‑address metrics, with automated suppression list generation.
- Inbox placement analytics that track delivery across major ISPs, providing inbox vs. spam folder rates and actionable recommendations.
- Reputation monitoring suite that continuously checks DKIM, SPF, DMARC, and BIMI configurations, alerting on misconfigurations or failures.
- Sender certification program that grants verified status to high‑performing senders, improving deliverability and brand trust.
- Integrated competitive intelligence reports that compare sending practices and reputation scores against industry peers.
- Pre‑built connectors for Salesforce, Marketo, HubSpot, and major ESPs, enabling bi‑directional data sync and automated workflow triggers.