Retention.com identifies anonymous website visitors and provides their email addresses, enabling businesses to re-engage a significant portion of their previously unidentifiable traffic. This allows companies to convert more website visitors into customers by directly reaching out to them.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses struggle to identify the majority of their website visitors, leading to missed remarketing opportunities and lost revenue from potential customers who abandon their carts or browse without making a purchase. Existing methods, such as forms, capture only a small fraction of website traffic, leaving a significant portion of high-intent visitors unaddressed. The increasing difficulty in identifying website traffic due to expiring cookies and privacy updates further exacerbates this problem.
Solution
Retention.com offers an identity resolution platform that enables businesses to identify a larger percentage of their anonymous website visitors and convert them into known, marketable contacts. By deploying the Retention.com pixel, businesses can uncover hidden web traffic and identify both new and returning visitors in real-time. This allows for personalized 1:1 messaging via email, SMS, and push notifications, leading to increased repurchase rates, higher customer lifetime value, and improved ROI from remarketing channels. The platform integrates with existing e-commerce, marketing, and customer data platforms, enhancing their capabilities with enriched website visitor data.
Target Audience
Retention.com targets e-commerce businesses, including Shopify SMBs, mid-market brands, enterprise-level retailers, and publishers, seeking to improve customer retention, increase revenue from remarketing channels, and grow their marketable database.
Features
- Real-time identification of anonymous website visitors using proprietary identity resolution technology
- Integration with leading e-commerce platforms (e.g., Shopify) and marketing automation tools (e.g. Klaviyo)
- Pixel-based tracking to capture high-intent website visitor data without relying on forms
- Support for personalized 1:1 messaging via email, SMS, and push notifications
- Tools to recover abandoned carts and browse sessions, increasing conversion rates
- Features to revive dormant email lists and improve deliverability
- Segmentation capabilities based on intent and demographic analytics
- Integrations with Customer Data Platforms (CDPs) to enhance data strategies