Retail Aware provides a real-time analytics platform that utilizes sensor technology to track shopper interactions and movement patterns around product displays in retail environments. This data enables brands and retailers to optimize product placement and inventory management, ultimately increasing return on investment and sales performance.
Funding
Funding not disclosed
FFounders
Product
Problem
Retail brands and their partners struggle to accurately measure the ROI of in-store product displays due to a lack of real-time visibility into shopper behavior and product performance. This makes it difficult to optimize product placement, manage inventory effectively, and maximize sales opportunities.
Solution
Retail Aware provides a real-time analytics platform that uses sensor technology to track shopper interactions and movement patterns around product displays in retail environments. The platform captures data on shopper engagement, dwell time, and out-of-stock situations, providing brands and retailers with actionable insights to optimize product performance and increase sales. By understanding the shopper journey from digital ads to in-store behavior, Retail Aware enables data-driven decisions that improve return on in-store spend and expand shelf space.
Target Audience
Retail Aware primarily serves retail brands, retailers, and their partners who are seeking to optimize product performance and increase ROI through better measurement of in-store shopper behavior.
Features
- Sensor-based technology to track shopper movement and interaction with product displays
- Real-time data on shopper engagement, dwell time, and product availability
- Activity heat mapping to visualize shopper movement patterns throughout the store
- Conversion funnel analysis from digital ads to in-store behavior to POS data
- A/B testing capabilities to measure the performance of different product variants
- Out-of-stock detection to ensure product availability
- Integration with digital signage platforms like Raydiant for holistic shopper insights