Retail VR is a 3D platform that enables retailers to create customizable virtual stores and merchandising layouts using photorealistic 360° capture technology. This solution enhances data-driven decision-making and optimizes merchandising performance by allowing users to simulate and analyze the impact of their merchandising strategies in a virtual environment.
Funding
$1.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers face challenges in optimizing store layouts and merchandising strategies due to the costs and inflexibility associated with physical prototypes and in-store testing. Traditional methods are time-consuming, resource-intensive, and generate significant waste from discarded prototypes.
Solution
Retail VR provides a 3D merchandising platform that enables retailers to create and simulate virtual store environments and product displays. The platform uses photorealistic 360° capture technology and a library of customizable 3D elements to model stores and products. Users can create planograms, simulate merchandising concepts, and conduct virtual shopper research to analyze the impact of different strategies. The platform facilitates collaboration among merchandising, training, and sales teams, allowing them to optimize store layouts, test the effectiveness of point-of-sale materials, and improve internal communication. By using virtual simulations, retailers can reduce waste, accelerate decision-making, and improve merchandising performance.
Target Audience
The primary target audience includes merchandising teams, category managers, product managers, and retail executives responsible for optimizing store layouts and improving merchandising performance.
Features
- 3D visualization of store layouts and product displays
- Photorealistic 360° capture technology for accurate store modeling
- Customizable library of 3D elements for creating planograms
- Virtual shopper research tools for analyzing consumer behavior
- Simulation of merchandising concepts and point-of-sale materials
- Integration of merchandising data for performance analysis
- Collaborative platform for merchandising, training, and sales teams
- Augmented Reality application for in-store concept validation
- AI-powered 2D-3D conversion for efficient product modeling