Retail Checker Ltd offers a free online tool that lets shoppers quickly assess the safety of e‑commerce sites by pasting a URL and receiving a traffic‑light confidence score within 30 seconds. The service evaluates business legitimacy, displays available Google reviews, and flags sites as red, amber, or green, helping users avoid scams on platforms like Etsy, Amazon, TikTok Shop, and Temu.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers often cannot tell whether an e‑commerce site is legitimate, leading to fraud, financial loss, and wasted time, especially on marketplaces like Etsy, Amazon, TikTok Shop, and Temu.
Solution
Retail Checker offers a free, web‑based tool that evaluates a retailer’s legitimacy in under 30 seconds. Users paste a website URL and receive a confidence score accompanied by a traffic‑light rating (red, amber, green) plus a brief explanation. The service aggregates business legitimacy data and available Google reviews, highlighting the presence or absence of public feedback as an indicator of trustworthiness. Because Retail Checker does not accept payments from retailers, the scores remain unbiased. The result helps consumers decide whether to proceed with a purchase or seek alternative verification.
Target Audience
Primary users are individual online shoppers and consumer advocates who need a quick, unbiased check of e‑commerce sites before completing transactions.
Features
- Instant analysis (≤30 seconds) after entering a URL
- Traffic‑light rating system with clear red, amber, and green categories
- Confidence score derived from business legitimacy signals and Google review availability
- Plain‑language explanation of factors influencing the rating
- Completely free and independent of retailer payments
- Simple copy‑paste interface requiring no technical expertise