Infinity provides a cloud‑based call intelligence platform that captures, transcribes, and analyzes every inbound call, linking conversation outcomes to revenue and ad performance. AI‑driven speech analytics surface intent and conversion barriers, while Smart Outcomes automatically feed real‑time call results into bidding platforms for optimized media spend.
Funding
$4.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers and advertisers often struggle to understand which phone calls generate revenue, how call conversations influence conversion, and how to feed that insight back into media buying systems. Without accurate call attribution and real‑time analytics, budgets are spent on ineffective channels and optimization decisions rely on incomplete data.
Solution
Infinity (the platform that incorporates ResponseTap’s capabilities) provides a unified call intelligence solution that captures every inbound call, transcribes and analyses the conversation, and links call outcomes directly to revenue and ad performance. AI‑driven speech analytics surface customer intent, objections, and conversion barriers, while Smart Outcomes automatically push call results into bidding platforms for real‑time bid adjustments. The Smart Match feature ties calls to actual sales data, enabling marketers to double down on high‑performing campaigns and cut waste. The platform is delivered as a cloud service with rapid 1‑2‑week onboarding, secure ISO 27001‑compliant infrastructure, and seamless integration with existing tracking and CRM systems.
Target Audience
Primary customers are performance marketers, digital advertisers, and agencies that need precise call attribution and optimization for paid search, display, and social campaigns.
Features
- Call tracking that records source, duration, and caller details for every inbound call
- Speech analytics with AI‑powered transcription, intent detection, and sentiment analysis
- Smart Match linking calls to revenue and sales outcomes for accurate ROI measurement
- Smart Outcomes integration that feeds real‑time call results into bidding and ad platforms
- AI‑based optimization recommendations to identify conversion barriers and improve ad spend efficiency
- Quick deployment (live in 1–2 weeks) with hands‑on onboarding and no disruption to existing campaigns
- Full security and compliance (ISO 27001, GDPR‑ready) for data protection