ReneVerse is a multi-blockchain platform that enables game-to-game asset interoperability and provides a scalable infrastructure for non-intrusive in-game advertising. This solution allows players, developers, and brands to seamlessly manage and monetize in-game assets while enhancing the gaming experience without disrupting player engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Game developers often struggle to monetize their games without disrupting the player experience. Traditional in-game advertising can be intrusive and negatively impact player engagement and satisfaction. Furthermore, managing and distributing in-game advertising campaigns across multiple games can be inefficient and time-consuming for brands.
Solution
ReneVerse provides a platform for non-intrusive in-game advertising and game-to-game asset interoperability, connecting game developers and brands. The platform allows developers to define ad surface inventory within their games and simultaneously onboard multiple brands. Brands can create and manage ad campaigns and deliver them across multiple games within the ReneVerse ecosystem. ReneVerse offers dynamic image and video ad content across in-game assets and allows brands to add their own in-game ad objects, called Branded Assets.
Target Audience
ReneVerse targets game developers looking to monetize their games without disrupting player engagement, as well as brands seeking to reach gamer audiences through immersive in-game advertising and product placement.
Features
- Dynamic image and video ads on any in-game surface or object
- Branded Assets: ability for brands to add their own in-game ad objects
- ReneVerse SDK: allows game developers to define ad surface inventory in their games
- Centralized campaign management: brands can create and manage ad campaigns and deliver them across multiple games
- Non-intrusive ad types that augment revenue without sacrificing player satisfaction
- Contextually and demographically relevant creatives for both Smart Ads and Branded Objects
- Guaranteed ad delivery through proprietary viewability technology
- Unity and Web/JS SDKs for easy integration