REM People offers a cloud-based retail execution monitoring platform that utilizes real-time data collection and verification to enhance in-store compliance and field force efficiency for consumer goods and electronics companies. Their solutions enable businesses to track product availability, merchandising standards, and competitor pricing, ultimately improving sales effectiveness and market share.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer goods, electronics, and pharmaceutical companies face challenges in monitoring retail execution at physical sales points, including ensuring product availability, adherence to merchandising standards, and tracking competitor pricing. Traditional retail monitoring methods often lack real-time data and efficient verification processes, hindering sales effectiveness and market share.
Solution
REM People offers a cloud-based retail execution monitoring platform that leverages real-time data collection and verification to improve in-store compliance and field force efficiency. The platform, rem inStore, enables companies to track product availability, shelf share, planogram compliance, and other merchandising guidelines. Additionally, rem insert tracks retailers' leaflet discount activities, allowing companies to monitor competitor pricing strategies in real-time. By integrating these reports with various data sets, REM People provides clients with in-depth analyses to optimize their retail strategies.
Target Audience
The primary target audience includes sales teams, supervisors, sales managers, marketing and trade marketing executives, category & brand managers, and higher-level executives in consumer goods, consumer electronics, telecommunications, and pharmaceutical companies.
Features
- Field Audit Module for tracking in-store execution compliance
- Task Management (Call-to-Action) Module for efficient field force management
- Check-in & Check-Out Module for monitoring field team activities
- Bullet-proof Data Control & Verification to ensure data accuracy
- Fraud Detection & Prevention mechanisms
- Advanced Library & E-Learning for training and knowledge sharing
- Insert Share / Brand Share Performance Tracking for monitoring leaflet discount activities
- Monthly/Yearly Price Heatmap & Discount Tracking for competitor analysis
- Retailer Based Product Price Comparison
- Product Price Trend Follow-Up
- Product Based Alert Module
- Manufacturer & Brand Base Activity Calendar
- Computer Vision & Image Recognition
- Anomaly Detection & Machine Learning
- POS Based Multi Scoring Engine
- Automatically Created Call-To-Actions
- Customizable Instant Alerts
- Ready for 3rd Party Integrations