Remoby is a demand-side platform (DSP) focused on in-app mobile advertising that does not rely on Apple's Identifier for Advertisers (IDFA). This allows advertisers to reach mobile users and run campaigns in environments where IDFA is unavailable.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile advertisers face challenges in reaching users and optimizing campaigns in environments where Apple's Identifier for Advertisers (IDFA) is unavailable, limiting their ability to target effectively and drive sales. Traditional methods of in-app advertising rely heavily on user-level data, which is increasingly restricted due to privacy concerns.
Solution
Remoby is a demand-side platform (DSP) specializing in in-app mobile advertising focused on driving direct sales for e-commerce businesses, even without relying on IDFA. The platform leverages an advanced AI-driven bidding algorithm to analyze bid requests and optimize campaigns for sales, processing 8 billion requests per day across 90,000 apps. Remoby's technology is designed to work with non-IDFA traffic, utilizing rewarded video and interstitial video ads to capture user attention and seamlessly direct them to the advertiser's mobile website. The platform integrates with top-tier supply-side platforms (SSPs) and offers seamless integration with tracking systems via postbacks, enabling advertisers to achieve optimal cost per bid and find the right audience.
Target Audience
Remoby primarily targets e-commerce businesses and brands looking to drive direct sales through in-app advertising on mobile devices, particularly those operating in regions like Thailand, Vietnam, Indonesia, Singapore, and the US.
Features
- AI-driven bidding algorithm that analyzes bid requests to optimize campaigns for sales
- Support for CPM, CPS, CPA, and Revenue Share business models
- Processes 8 billion ad requests per day across 90,000 apps
- Seamless integration with tracking systems (postbacks) like AppsFlyer and Adjust
- Integrated with top-tier SSPs
- No initial data from the advertiser is needed
- Ad formats: in-app rewarded-video and interstitial video
- In-house creative studio for producing engaging video and banner ads