Reloyalty transforms any bank card in Europe into a personalized loyalty card by utilizing Open Banking and PSD2 to link user transactions with tailored rewards. This technology enables card issuers and neobanks to enhance customer engagement through dynamic rewards and loyalty scoring, addressing the need for relevant and contextual loyalty experiences.
Funding
$820K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional loyalty programs often lack personalization and struggle to provide timely, relevant rewards, leading to disengagement and reduced customer loyalty. Card issuers and neobanks need solutions that can analyze transaction data to offer dynamic, contextual rewards tailored to individual customer preferences.
Solution
Reloyalty provides a loyalty solution that transforms any European bank card into a personalized loyalty card by leveraging Open Banking and PSD2 to connect user transactions with tailored rewards. The platform analyzes transaction data to build comprehensive user profiles and loyalty scores for merchants where purchases are made. These profiles are then matched with merchants, presenting users with relevant offers and dynamically calculated rewards based on individual customer profiles and transaction patterns. Reloyalty's APIs enable card issuers and neobanks to integrate these loyalty experiences seamlessly within their existing mobile applications, empowering users to effortlessly find, view, and claim rewards. A merchant module provides businesses with an intuitive dashboard to understand card user behavior and create targeted loyalty campaigns.
Target Audience
Reloyalty primarily targets card issuers and neobanks in Europe seeking to enhance customer engagement and drive transaction growth through personalized and dynamic loyalty programs.
Features
- Transaction analysis engine that builds user profiles with loyalty scores based on spending frequency, amount, recency, and category preferences.
- Merchant matching system that connects users with offers from merchants they already frequent.
- Dynamic reward calculations based on individual customer profiles and transaction patterns.
- Contextual triggers that guide users through a personalized loyalty experience.
- APIs for integrating loyalty experiences into existing banking apps and dashboards.
- Merchant module providing insights into customer behavior and tools for creating targeted campaigns.
- Customizable campaigns with target audience selection and analytics & KPIs tracking.